PL Marketing, Inc.

Newport, KY Wholesale tradeNAICS 425120

Self-funded health planPlan year 2025Renews January
2,343Participants+86% vs. prior year
$5.6MEst. pharmacy spend / yrParticipants × national avg.
Jan 2027Next renewalPlan year begins January 1
#1 of 10Wholesale trade in KYBy participants

Overview

PL Marketing, Inc. sponsors a self-funded health plan that covered 2,343 participants in plan year 2025, up 86% from the prior year. The plan year starts in January. Alongside medical, its benefits filing reports life insurance, dental, vision, short-term disability, and more.

Plan type
ERISA welfare benefit plan, self-funded (benefits paid from employer assets or a trust)
Participants
2,343 · prior year 1,261
Plan year
Begins January 1 · next renewal January 2027
Health plans filed
PL Marketing, Inc. Section 125 Plan, plan 501 (2,343 participants)
Broker compensation
$184K across insured contracts
MedicalLife insuranceDentalVisionShort-term disabilityLong-term disabilityDeath benefitsOther welfare benefits

Insurance carriers

Insured coverage reported on Schedule A. Self-funded medical claims aren't reported there.

CarrierCoverageCoveredPremiumBroker comp
Reliastar Life Insurance CompanyLife, Long-term disability, Employee Assistance Program1,600$585K$145K
Sun Life Assurance Company of CanadaDental908$344K$32K
Eyemed Vision Care on Behalf of Fidelity Security Life Insurance Co.Vision1,173$70K$7K

Pharmacy benefit estimate

StreamRX estimate for a plan this size. Not based on this plan's claims.

$5.6M/ year

Estimated prescription spend: 2,343 participants × $2,371 national average per member. Usually higher once dependents are counted.

$144K–$356K/ year

Typical savings opportunity found in independent reviews of plans this size.

Brands with a generic available$42K–$106K
Lower-cost therapeutic alternatives$62K–$129K
Generic pricing vs. actual cost$27K–$80K
PBM contract terms$14K–$42K
The DOL's PBM fee disclosure rule first applies to this plan for the plan year beginning January 2028: semiannual PBM compensation reports and an annual audit right.

Form 5500 filing details

Filing
Form 5500 with Schedule A, plan year 2025
Plan sponsor
PL Marketing, Inc.
Sponsor EIN
31-1276521
Plan number
501
Filed with
U.S. Department of Labor (EBSA) via EFAST2

Verify this filing: search EIN 31-1276521 in the Department of Labor's EFAST2 Form 5500 search.

Retirement plan

Plan
P. L. Marketing Inc. 401(k) Savings Plan
Type
401(k) plan
Participants
2,586

About this data

Source: PL Marketing, Inc.'s Form 5500 filing for plan year 2025 and its Schedule A insurance reports, published by the U.S. Department of Labor. "Self-funded" means the filing reports benefits paid from employer assets or a trust, with no medical insurance contract or with a stop-loss contract. Pharmacy figures are StreamRX estimates based on national averages. StreamRX is not affiliated with PL Marketing, Inc..

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