General Beverage Sales Company

Fitchburg, WI Wholesale tradeNAICS 424800

Self-funded health planPlan year 2025Renews January
723Participants-1% vs. prior year
$1.7MEst. pharmacy spend / yrParticipants × national avg.
Jan 2027Next renewalPlan year begins January 1
#10 of 16Wholesale trade in WIBy participants

Overview

General Beverage Sales Company sponsors a self-funded health plan that covered 723 participants in plan year 2025, about the same as the prior year. The plan year starts in January. Alongside medical, its benefits filing reports life insurance, dental, vision, short-term disability, and more.

Plan type
ERISA welfare benefit plan, self-funded (benefits paid from employer assets or a trust)
Participants
723 · prior year 728
Plan year
Begins January 1 · next renewal January 2027
Health plans filed
General Beverage & General Beer Welfare Benefit Plan, plan 501 (723 participants); General Beverage Sales Company Flexible Compensation Plan, plan 502 (242 participants)
Broker compensation
$91K across insured contracts
MedicalLife insuranceDentalVisionShort-term disabilityLong-term disabilityDeath benefits

Insurance carriers

Insured coverage reported on Schedule A. Self-funded medical claims aren't reported there.

CarrierCoverageCoveredPremiumBroker comp
Unum Life Insurance Company of AmericaLife, Short-term disability, Long-term disability698$336K$44K
Delta Dental of WisconsinDental374$319K$37K
Superior Vision Insurance Plan of Wisconsin Inc.Vision352$33K$3K
Dearborn Life Insurance CompanyShort-term disability58$30K$6K

Pharmacy benefit estimate

StreamRX estimate for a plan this size. Not based on this plan's claims.

$1.7M/ year

Estimated prescription spend: 723 participants × $2,371 national average per member. Usually higher once dependents are counted.

$45K–$110K/ year

Typical savings opportunity found in independent reviews of plans this size.

Brands with a generic available$13K–$33K
Lower-cost therapeutic alternatives$19K–$40K
Generic pricing vs. actual cost$8K–$25K
PBM contract terms$4K–$13K
The DOL's PBM fee disclosure rule first applies to this plan for the plan year beginning January 2028: semiannual PBM compensation reports and an annual audit right.

Form 5500 filing details

Filing
Form 5500 with Schedule A, plan year 2025
Plan sponsor
General Beverage Sales Company
Sponsor EIN
39-0789974
Plan numbers
501, 502
Filed with
U.S. Department of Labor (EBSA) via EFAST2

Verify this filing: search EIN 39-0789974 in the Department of Labor's EFAST2 Form 5500 search.

Retirement plan

Plan
General Beverage & General Beer Profit Sharing Plan
Type
401(k) plan
Participants
1,053

About this data

Source: General Beverage Sales Company's Form 5500 filing for plan year 2025 and its Schedule A insurance reports, published by the U.S. Department of Labor. "Self-funded" means the filing reports benefits paid from employer assets or a trust, with no medical insurance contract or with a stop-loss contract. Pharmacy figures are StreamRX estimates based on national averages. StreamRX is not affiliated with General Beverage Sales Company.

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